When exhibition season arrives, it’s all go go go.
Lots to plan, and plenty of admin to try and navigate – but importantly, to make sure your marketable asset is out in the world.
Unless it’s your first year in business, you’ve likely been here before. And you’ll understand the impact of negative, lacklustre results from a space you thought was good enough to impress.
When making an investment in such a vital marketing asset, you need to get it right. That’s why organisations will often work with a team like Creative 8, for planning, designing, manufacturing and installing spaces that get remembered.
Over our combined experience of 363 years, we’ve learned how to turn heads at exhibitions.
Here are 7 tips from our experts to help your next space go above and beyond your targets.
Make a statement
Think about the messaging you’re using, both before, during and after your exhibit. Words are powerful and will be able to help create longer-lasting experiences for visitors to your exhibition – and even those who didn’t get a chance to see it.
Utilise taglines or straplines from your existing advertising campaign, or build an entirely new messaging strategy for the event.
Add an extra splash
Looking the part is essential. Use your branding to help you get recognised, and then consider bespoke graphics or colour schemes to get you remembered.
Whether you’re keeping your space minimal in terms of design, or image-heavy – think carefully about how you’re going to use those images to attract visitors to your stand.
Sound and visuals
Using media formats like audio or video can help engage visitors and draw them towards your stand. Whether it’s a song, speech, video or presentation – people will want to know more.
Try to create something that works in sync with the space you’re in, but is also powerful enough to attract the eyes and ears of your target market.
Offer something refreshing
It can be a long day for visitors. Whilst your product or service may offer exactly what they need, a drink or a snack will often be welcomed.
Consider hospitality within your exhibition stand, from smoothies, chocolates, ice creams and baristas – you’re bound to get footfall if you’re offering up something tasty and remember, these can often incorporate your branding too, perhaps you could consider reusable cups with your logo or chocolates wrapped in your signature colour.
Be inspired and get creative
Put yourself in somebody else’s shoes. What would they want to see from your organisation? Who are the people that you want to love your stand?
By thinking of yourself as an audience member, you can better consider what attracts people to a stand. Think about the stands you’ve seen that drew you in – what do they have in common?
Be inspired, find your creativity and build something special.
Create a mood board
Mood boards are a great way of ideating thoughts and putting them into action. If you’re working with a contractor to help deliver your stand, your mood board will be a fantastic source of inspiration to aid initial planning conversations.
Consider what’s negotiable, desirable and essential. Before you know it, you’ll have a blueprint for an exhibition space that is built on your thoughts and ideas – with a sprinkle of industry expertise thrown in too.
Use of branding and company logos
This sounds obvious – but getting recognised can help you consolidate your brand and build trust with visitors.
If they’ve heard of you, they’ll be accustomed with your brand and be curious about your space. If someone hasn’t heard of you, they need to know who you are so they can remember you.
Don’t forget the essentials – brand is key.
Partner with the professionals
We’re trusted by clients the world over to help with the plan, design, manufacture and installation of exhibition spaces that get remembered.
Want to be next? Take your first step to better audience experiences now and talk us through your plans, so we can bring them to life.
Book a free consultation session now.
