Sage exhibition stand at UNLEASH Paris 2026

Goal

A clean, interactive presence.

Sage’s brief was to create a new booth using its updated materials pack, reinforcing the brand’s position and opening up insightful conversations through its software.

The 9 x 9m island site, near the hall entrance and theatre, called for a welcoming design with clear visibility and room for visitors to explore.

Solution

Natural texture. Clear brand presence.

Curved walls and illuminated Sage lettering gave the stand a recognisable identity, balanced by timber-look flooring, vertical timber-style slats and textured surfaces.

A suspended circular feature dressed with greenery created a focal point above the open island layout. Integrated screens and demonstration points brought Sage’s software into the space, while planting and seating softened the setting for conversations.

Result

A space to discover and connect.

The completed stand brought product demonstrations, face-to-face discussion and a playful interactive experience together within one coherent Sage environment.

Its open edges welcomed visitors from the surrounding aisles, with distinct areas to explore the software, meet the team and take part in the activation.

Planning an exhibition stand in Paris or another European destination? Talk to Creative8 about your exhibition brief.