When investing in a new exhibition stand, its sole purpose is to bring people in, teach them about your product and leave them with a lasting impression.

As exhibition space designers, these targets are our bread and butter. It’s our aim to build spaces that are irresistible to passers-by.

We’ve put together a few of the important considerations that we and our clients prioritise when we’re at the design stage of a new project.

Catch The Eye

In a busy space with exhibitions left, right and centre, you need to stand out. We’re not talking about having a huge light show that is painful for retinas, as well as your brand, but creating something compelling, that your ideal customer will struggle to walk past.

At the development stage of your design, it’s important to highlight how you’re going to attract people to view your space. This might be through the use of technology, or simply a bold idea that encourages people to find out more.

Utilise Technology

You can utilise space in an entirely new way, with technology offering immersive experiences that capture the senses and get your brand remembered. There is a whole range of different technologies including video, interactive screens, IR and AR that can be incorporated into your stand. The more interactive, the better the experience.

Advances in technology have meant that exhibition spaces aren’t what they used to be. During design, manufacture and installation, we can employ new technology and jaw-dropping experiences that stick in the mind of visitors.

Have a USP – Flaunt It

If you’re not like other companies, it’s wise that you tell people. Not only that, make sure they’re listening.

This is your chance to show people what makes your organisation unique, and why they choose you over the other options in the market. Alongside your salespeople, the space should speak for you. If you’re practising sustainables, try utilising sustainable materials for your space. Or if you’re focused on modern technology, bring the wow factor to prove it.

We work alongside clients to put their products at the front of their space, building an experience that is driven by a single, core goal.

Be Creative

Most importantly, bold ideas make noise. To stand out isn’t easy – but you’re going to have the best chance if you think big, bold and unique.

Whilst there may be some limitations in turning a dream idea into a real space, advancements in technology and ability from exhibition space specialists mean that your ideas needn’t be held back by something simple. We can make it happen.

Creativity is important from the outset. Working with a team like Creative8 can ensure that you’re setting yourself up for success from the start of your project, as we work with you from design to manufacture and installation too.

Choose Wisely

We help clients design, manufacture and install beautiful, bespoke and compelling spaces that capture attention and generate more customer opportunities at events.

If you’ve got a big idea and need help bringing it to life, we’d love to hear from you. Book a free consultation session now.