Ever more important within communities and especially within younger generations, technology is a vital part of our lives. And the power of the technology itself continues to advance at a rapid pace.

As months and years go by, there are new technologies that emerge and find their way into the world of advertising. Whilst there are fads that are quickly forgotten, staying up to date with technology allows your organisation to create more memorable experiences during your exhibition season.

Here’s our guide to using emerging technology the right way for your exhibition stand.

Interactivity

People remember more clearly their physical interactions with people and objects. When it’s tangible, it gets remembered.

Creating an exhibition space that leaves the visitor with a physical memory is important in standing out from the tens of hundreds of other exhibition spaces they’ll see that day.

Interactivity is a growing trend in exhibitions, with users feeling a part of the experience when they enter into spaces. The harder they are to ignore, the harder they are to forget. This example of interactivity in The Cleveland Museum of Art is improving engagement with visitors.

Imagery and messaging

Your message can be presented in a variety of ways with an exhibition stand. Imagery, and conversations with your salespeople – visitors are going to be left with an impression of your brand. It’s important to make it a good one.

People are drawn to moving images; screens, tablets, and projections. Emerging technology has allowed more organisations to create bespoke video that catches the eye and commands attention from passersby.

By utilising video, you can either convey your message, or encourage people to come over for a conversation to convey the message personally.

Memorability

How can you get remembered? As we’ve touched on, technology can help you create longer-lasting impressions on your audience.

Technology such as AR or VR can create an experience that transforms a conversation with a visitor into something much more. You can present your product or service in realtime, and showcase the new life for your consumer only minutes after discovering it.

Put simply, technology gives you endless methods of creativity that are bound to get your brand remembered.

Interactive games

Video gaming continues to grow into a huge industry across the world. Games console usage is nothing new, but mobile app development has seen a surge in the number of games available to consumers.

Why? Because people like the feeling of a challenge, and then accomplishment. And it’s fun!

Many exhibition spaces across the world are beginning to gamify their stands, inviting visitors in to play and not to sell. By offering prizes, you can invite visitors over and incite healthy competition. All the while, more attention is being drawn to your space and more potential signups are arriving.

Embrace the game – and get playing.

Utilise the latest technology

We’ve designed, manufactured and installed spaces across the globe, with a combined team experience of 363 years.

That doesn’t mean we’re stuck in the past. We help organisations utilise emerging trends in technology to help create more engaging exhibition stands that get remembered.

Talk to an expert to get tailored support for your next exhibition space.