The product is right. It’s been slaved over for months (or years!) in the minds, boardroom, and ground level of your business. It’s ready for the world – but you’re unsure how to generate that buzz. You want ammunition for marketing campaigns, would LOVE initial feedback from new customers and want to show it off as soon as possible.
As leading providers of designing, manufacturing and installing exhibition stands across the world, we understand the power of event spaces and how they can transform a product launch into an unmissable, unforgettable experience that kickstarts the life of your new product.
Here’s how an exhibition space can invigorate the launch of your new product.
Building a buzz
An exhibition space allows you to present your new product to specific audiences and lets your customers see the product first-hand. This is guaranteed to garner more interest and intrigue, which is essential at the launch stage.
Prior to the event, you can create a buzz by teasing your exhibition space across social media, newsletters and other marketing channels. Let your audience know where you’re exhibiting and where to find you.
Specifically for social media, you can countdown to your event or even give people a glimpse into what to expect before the space is available to visit. Your space can be used to create a large amount of content, pre and post-launch.
Showcase the benefits
After spending time developing your product or service, it’s only right that you get to shout about them. By providing interactive demonstrations and product trials, you can clearly demonstrate how your product solves a problem or enhances the lives of consumers.
If there’s something your product does that is totally unique and demands attention – now is the time to show it off. With physical products, you can let visitors try them out by offering interactive demos. For services, offer free trials if visitors sign up at your exhibition space. When customers are able to see the impact of your product in person, you’re likely to build long-term clients after their initial buy-in.
Sell on the spot, or fill the funnel
Consider what you’re trying to achieve with your space – and then tailor it to achieve those goals. If you’re looking to generate interest in a new service, try to fill your sales funnel by capturing information from visitors for your sales team to follow up with. Or, if it’s a physical product launch, this space should be seen as a bespoke display for customers to try the product for themselves.
A well-designed exhibition space enables you to create a visually appealing and immersive experience for attendees. However, if you’re looking for lead capture, this immersion is integral to the success of your exhibition space. Similarly to lead capture online, we’d recommend providing value to visitors that convinces them to part with their details. This could be a workshop that showcases the product/service or, maybe a competition that involves audience engagement.
Consider the experience
The success of your product launch at an exhibition hinges on creating an unforgettable experience. Ensuring your exhibition space stands out from the crowd will require careful planning and attention to detail – as mentioned in every point above.
Catching the eye is one element. Holding attention is another. But the overall experience of your exhibition space is what will get you remembered. This can be done by audio or visual features that garner attention and intrigue or, more holistically, it could be that you’ve generated value that is unforgettable. For example, consider having an event speaker or a selection of speakers that turn static spaces into time-specific events that will bring traffic to your exhibition.
Not sure where to start?
You’re not alone. It can feel like a bit of a mountain to climb when you’re thinking about building the perfect exhibition space.
That’s why we’re trusted by clients the world over to help with the design, manufacture and installation of exhibition spaces that get remembered.
Take your first step to better audience experiences now and talk us through your plans, so we can bring them to life. Book a free consultation session now.
