If you’re investing in an exhibition stand, there are likely a lot of factors you’re considering. It’s easy to mainly focus on the design and we don’t blame you, it’s the most exciting part!
However, when you’re considering the ways to best receive ROI for your new exhibition stand, it’s integral that you weigh up how you’re going to use the stand and help generate the income required to justify the investment in your stand.
Here are three ideas that are proven to maximise ROI for our clients and exhibitors across the globe.
1. Target the correct audience when designing
It’s an important factor that many organisations forget during the design process. Think about the events where this space will be presented, who is going to be in attendance and who the target market for the space will be.
Most events will have a large pool of visitors, many of which aren’t your target market. Instead of creating something to appeal to the masses, we encourage clients to build specifically for the niche they’re targeting.
Researching the event(s) and potential audiences allows you to tailor your designs for the space and increase your conversion rate as a result.
2. Develop a strategy to utilise your stand
Before the manufacture and installation stage, we want to make your design perfect. And in doing so, we can create a strategy to best make use of your new space.
Before your next event, you’ll need to discuss with your design team how the space is planned to be used. Operationally, this will ensure your space is being used as best as possible. This could include setting aside space to offer demos, or private spaces to have conversations with visitors without intruding on the rest of the exhibition space.
When you’re investing in something that contains the heart and soul of your business, you’re going to want to show it off to the world. From a marketing perspective, you could run advertising that showcases the space or create social media campaigns surrounding the upcoming exhibition.
3. Optimise your stand and make it shine
Don’t prioritise style over substance. Your stand is a fantastic opportunity to connect directly with customers and generate new customer opportunities.
Of course, you want the stand to look the part – but you need to put your products at the forefront of the space. Don’t give visitors any other option than to leave with a crystal clear idea of what you offer, why they need it, and what they need to do next.
If you don’t want to host demos on the day, use your space more wisely to encourage more conversations with passers-by and generate a buzz around your brand. Collect contact information from as many people as possible and do your follow-ups after the event.
Maximise ROI with your next exhibition stand
We help clients increase their return on investment from exhibition stands by designing, manufacturing and installing compelling spaces that capture attention and generate more customer opportunities.
If you’ve got a big idea and need help bringing it to life, we’d love to hear from you. Book a free consultation session now.
