Preserving our environment remains a top priority for organisations, and this commitment extends beyond simple actions like commuting via bicycle or reducing energy consumption. It encompasses every aspect of a business’s carbon footprint, including exhibition spaces.
Now more than ever, businesses are placing a strong emphasis on sustainability in their exhibition seasons – and we’re delighted to have helped organisations achieve their aims in carbon reduction.
We believe sustainability will continue to grow in importance for exhibitors across the globe. Here’s why it’s important.
Company ethos
Connecting your company ethos and your values is a priority for many business owners. More businesses than ever, not only B-Corps, are choosing to invest in their overall sustainability to help protect the planet.
If you’re a company that values sustainability, it’s important to practice what you preach. In the process of crafting exhibitions, we assist our clients in establishing genuinely eco-friendly spaces – not merely in name, but in practice.
By taking into account the materials used, energy consumption, and post-event usage, substantial reductions in carbon emissions can be achieved when creating your next exhibition space.
Create a stand that lasts
Many businesses are exhibiting across the year. Creating a new stand for every event isn’t always necessary, and is often a simple way of reducing environmental impact without a reduction in marketing capability.
Many of our clients plan a series of events collectively rather than individually. This approach allows for the shared use of elements within your exhibition space and ensures vital brand consistency across all your spaces.
Moreover, don’t forget that if you’re employing carbon-offsetting materials or practices, this can be integrated into your marketing strategy, both for the event and your company overall. It’s effective to showcase your commitment to sustainability, and your audience will be keen to learn about it.
Every little helps
You don’t have to change the world overnight. Businesses don’t have to opt for an entirely sustainable stand, but you could consider features such as living plants rather than plastic plants, or sustainable materials within your giveaways.
These are simple steps that can start you on the journey towards fully sustainable exhibiting, just one step at a time.
Don’t forget that every small step counts…
…but don’t be afraid to think big!
The impact you provide is much bigger than you may think. There is a global importance and significance to every small decision that creates a more sustainable world, and a healthier ecosystem for our generation and those that follow.
Businesses and individuals are capable of making small decisions that collectively create a large impact. We’re ready to support businesses and teams that want to make that change – and it all starts here.
Greater sustainability is just one step away
We’re trusted by clients the world over to help with the design, manufacture and installation of sustainable exhibition spaces that live long in the memory.
Want to be next? Take your first step to better audience experiences now and talk us through your plans so that we can bring them to life.