In a recent blog, we explained how sustainable exhibition spaces were becoming more and more common. We’re seeing an increased interest from clients in being environmentally conscious with exhibition spaces that showcase their brand in a positive light, whilst helping achieve their carbon emission targets internally too.
It’s not just as simple as deciding to create a sustainable space, though. A lot of planning is required – and there are plenty of things to consider before the blueprints and building even begin.
Here’s what you and your exhibition space contractor should be discussing if you’re looking to go sustainable with your next project.
Sustainably-minded design
Sustainable exhibition spaces don’t just happen. They need to be designed with a focus on sustainability, from a team that understands ways to reduce emissions and help the environment during the build process.
That can seem daunting – but it’s best to start small. Something is better than nothing, and you’ll often find that small decisions add up to make a big difference in the overall sustainability of your exhibition space.
By creating a bespoke modular solution, you’re in control of what elements are used, reused and recycled after use. Creating a multi-use space that can be toured and reused over time is a cost-effective, sustainable solution.
Planning your events
As we said, reusable stands are a great way to reduce emissions. But to make the most of your investment, you’ll need to plan your events schedule wisely. Many of our clients plan a series of events as a whole, instead of one at a time, which allows for shared use of elements within your exhibition space. It also ensures vitally important brand consistency across your spaces.
Don’t forget, if you’re utilising carbon offsetting materials or practices, this can be used as part of your marketing, both for the event and your company as a whole. It’s great to be sustainably led – and your audience will want to know about it.
Re-usage, recycling and processes
Materials are where most companies start when trying to improve sustainability. We have a collection of suppliers that offer sustainable or recycled materials for use in exhibition stand design, as well as giveaway merchandise for events. This includes wooden pens, reusable reveal cups and garden seeds – all of which are useful in starting an engagement with your audience.
Discuss the sustainability of your hospitality partner, check their processes and talk to suppliers about their sustainability chain. All of these conversations will play a part in creating a more sustainable space, and more sustainable business.
Don’t forget – practice what you preach. Even having a recycling bin on your stand will show visitors your environmental consciousness, as well as play a small part in reducing wastage at trade shows. Get sustainable with our help.
We’re trusted by clients the world over to help with the design, manufacture and installation of sustainable exhibition spaces that live long in the memory. Want to be next? Take your first step to better audience experiences now and talk us through your plans, so we can bring them to life.
Book a free consultation session now.
