Your exhibition stands should leave visitors engaged, excited and entranced. You’ve got an idea and need help bringing it to life – but you’re not sure where to turn.
There are options. Someone from management knows someone they’ve heard is good. There’s the company you’ve used before that was disappointing but not awful.
Picking the right exhibition stand provider is a decision that shouldn’t be taken lightly. Any great idea can be ruined by the wrong provider – but the right provider can make an idea even better.
Here’s what to consider, and questions to ask yourself, when you’re next thinking about working with an exhibition stand provider.
Are they ESSA members?
This is important. For those who don’t know, ESSA is the Events Supplier and Services Association, a trade body representing the very best suppliers of goods and services to the events industry.
They have a focus on leadership and representation, health and safety, education and training, business development and driving excellence and shared best practices.
One of the many benefits of appointing ESSA members to handle exhibition work is their bond insurance. It ensures that in the event of a member defaulting under contract, they can respond to the loss incurred by the client (exhibitor, organiser or fellow member). ESSA is insured to the sum of £100,000 per member engaged in exhibition installation works, protecting every party involved and giving peace of mind to exhibitors.
Are they the right supplier for you?
There are lots of moving parts in an exhibition. And to make life much easier, you need to have a great working relationship with your exhibition stand provider. When considering a partner, look through their website and explore their portfolio.
Ask yourself – have they got experience in my industry? Are they creative and ready to help bring my idea to life? Can I spot something similar that I love? Do they offer a full turnkey solution? What does the quality of their finish look like?
Once you’ve answered these questions, you should be closer to knowing if they’re a supplier you’d be comfortable working with.
Do they manufacture in-house?
When you’re investing time and money into an exhibition space, it pays to keep the process as simple as possible. Manufacturing in-house is an important benefit that makes exhibition space providers much more desirable for many. Fewer cooks mean less chance of the broth being spoiled.
We believe it’s best to get a team that manages design, manufacture and installation all in-house. Only then can you be confident that your space is going to be exactly to your liking and avoid any unexpected surprises.
How do they communicate?
Can this team manage multiple events on your behalf? Do they have a global reach that is going to help with your marketing and exhibiting? And most importantly, will you have a dedicated contact?
Understanding how your provider communicates, internally and externally, and marrying that up with your needs is essential. After all, what good is an exhibition space if it’s not where it needs to be, or delivering what you expected?
By communicating clearly from the outset, you will be able to tell if your provider understands your needs and wants from the project, and can communicate in a way that suits you. From an external perspective, you can also check that you’re comfortable with the presentation of the company and that you’re happy for them to be representing your company across the world.
Find out why we’ve been chosen by clients all over the world
Finding the best exhibition stand provider isn’t easy. We try to make your experience seamless.
We’re trusted by clients in numerous industries to manage design, manufacture and installation of exhibition spaces that get remembered. Want to be next? Take your first step to better audience experiences now and talk us through your plans, so we can bring them to life.
